The Instagram egg, which appeared within the platform’s most “favored” publish of all time, broke its silence in a brand new Tremendous Bowl advert that aired Sunday.
The industrial premiered on Hulu and confirmed the egg together with a sequence of captions.
“I’m the world_record_egg (you will have heard of me),” the captions mentioned. “Just lately I’ve began to crack. The strain of social media is attending to me.”
The lower than 30-second clip was launched by Psychological Well being America and calls consideration to well-being whereas encouraging those that are struggling to hunt assist. The Virginia nonprofit addresses psychological well being points via schooling and outreach and gives remedy choices.
In a tweet following the advert’s massive reveal, the group thanked the egg ― in any other case generally known as Eugene ― for “shining a limelight on #mentalhealth tonight with an essential message”:
Eugene was first posted on Instagram on Jan. four as a part of an experiment to set a brand new world document for its variety of likes. The egg has since garnered greater than 50 million likes, surpassing then reigning champion Kylie Jenner’s almost 19 million.
However the egg advert wasn’t the one massive reveal for the social media sensation on Sunday. Chris Godfrey, a London-based promoting worker at The & Partnership, was additionally unmasked because the egg’s creator.